EF leads the private education space, spanning from casual learning to business degrees. I work as the lead product designer for the Hello app.
Since joining, we've achieved a 300% increase in conversion rates, with 1500 daily installs and 3000 daily users. We've also pivoted our monetisation method from freemium to paid content and launched successful AI-powered features.
Further project details coming soon. Below are some highlights.
Check out more EF visuals on my Dribbble page